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英语陈述演讲技巧（经典）(2)
5. Show a gripping photo. 展示一张吸引人的照片
A picture is worth a thousand words — “maybe even more,” Price says.
一张图片胜过千言万语——“或者更多”，普莱斯说道。
“Use photos instead of text, when possible,” she suggests. A quality photo adds aesthetic appeal, increases comprehension, engages the audience’s imagination, and makes the message more memorable.
对此，她提出了自己的建议：“在可能的情况下尽量使用图片而非文字，”一个高质量的图片能增加演讲的美感，促进理解，引发听众的想象力并让信息更具有可记忆性。
Price offers the following example of an effective use of an image:
对此，普莱斯运用以下案例来论证有效使用图片所产生的效果：
The president of an electronics equipment company needed his managers to cut costs. Rather than showing mundane charts, graphs, and spreadsheets, he opened the meeting by asking, “What sank the Titanic?” When everyone in unison replied, “an iceberg,” he displayed a beautiful high-definition image of an iceberg on the screen: the tip of the iceberg was clearly visible above the water; the much larger portion was dimly visible below the surface ofthe water.
一家电子设备公司的总裁要求部门各位经理削减成本。运用疑问“是什么导致泰坦尼克的沉没?”而非展示图表，图形和表格来展开演讲，当大家在齐声回答“冰山”时，总裁在大屏幕上展示出了一张冰山的高清图像：水面之上的冰山清晰可见，更多部分则是水面之下依稀可见的巨大冰块。
“The same thing is about to happen to our company,” he continued. “Hidden costs — the dangers beneath the surface — are about to sink this company. I need your help.” This visual metaphor spawned a creative, productive brainstorming session that inspired every business unit manager to diligently hunt for what they labeled the “icebergs,” says Price. The result was saving millions and ultimately the company.
她继续说道：“我们公司也将遭遇同样的命运，隐藏在表面之下的危险——隐性成本将摧毁整个公司。我需要你们的援助。”普莱斯说：这种视觉性的隐喻催生出了创新且富有成效的头脑风暴效果，从而刺激各个部门经理努力发掘总裁所说的“冰山”，结果便是节省上百万的资金并最终保住了公司。
6. Use a prop or creative visual aid. 使用道具或创意视觉辅助工具
“A prop is a magnetic tool that hooks your audience and keeps them watching — or listening,” Price says. A visual aid can also help emphasize a point.
普莱斯说道：“道具是一种有吸引力的工具从而能够紧紧“勾住”观众并让他们保持听讲的状态。”视觉辅助工具能够帮助强调演讲重点。
“Think about how you could use items like a big wall clock, a colorful gift bag, juggling balls, a deck of cards, a bunch of carrots, or another prop, to introduce your topic, captivate the audience, inject humor, and drive home your message.”
“想想你怎样才能利用像大挂钟的工具，丰富多彩的礼物袋，杂耍球，纸牌，一堆胡萝卜以及其他道具来介绍你的主题，吸引观众，注入幽默色彩并引出你所传达的信息。”
7. Play a short video. 播放短视频
Imagine kicking off a product management meeting with a video of compelling customer testimonials, or opening a fund raising event for endangered species by showing an Amur Leopard playing with her cubs in the wild.
试想用一段引人注目的客户推荐视频来召开一场产品经营会议，抑或是通过展示美洲豹在野外同幼崽玩耍的视频来开启濒危物种的基因筹款活动。
“Videos evoke emotional responses,” Price explains. “Unlike text and bullet points on a slide, you can employ people, pictures, and sound to reel in the audience, add drama, and communicate the gist of your message quickly.“As Walt Disney said,“I would rather entertain and hope that people learned something than educate people and hope they were entertained."
普莱斯表示：“视频能够唤起情绪反应。与文本和幻灯片上的信息点不同，你可以运用人像，图片，声音来吸引观众，增加戏剧效果并迅速传达信息要点。”正如沃尔特迪斯尼(Walt Disney)曾经说过，“我宁愿娱乐大众，并希望人们从中学到一些东西而不是教育人民并指望他们能被我娱乐。”
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