商务广告准备英语对话

学人智库 时间:2018-02-09 我要投稿
【meiwen.anslib.com - 学人智库】

  下面是小编整理的商务广告准备英语对话,快来看看吧。

  广告准备英语对话

  A:we want to achieve the market goal with the right media.

  B:Certainly. We've done some tactical planning already. We think we've come up with a good plan.

  A:What media do you plan to use?

  B:Well, taking into account the image you want to project, we've asked our copywriters to prepare copy for computer magazines and the Internet first.

  A:So that way, our advertising dollars would be focused on people we know are computer users.

  B:Yes. We'll also run billboard and newspaper ads to help create broad brand recognition.

  A:Will there be any direct mail?

  B:No. That would not be correct for a manufacturer like you. Leave that to the retailers.

  A:Good point. Please prepare a more detailed proposal, and then I'll pitch it to the higher-ups.

  B:Great. We'll get started right away.

  对话中文意思:

  我们想要使用正确的行销媒体来达到市场目标.

  当然.我们已经完成一些战略计划.我们认为我们已经提出一项不错的计划.

  你们准备使用何种媒体?

  考虑到你们想要展现的形象,我们已要求撰写文案的同事准备好计算机杂志稿及网际网络用稿.

  这样一来,我们的广告花费就会针对如我们所知的计算机使用者身上.

  是的.我们还同时刊登广告看板及报纸广告来帮助创立明显的品牌识别.

  会有任何广告邮件吗?

  没有.对像你们这样的制造商来说,那并不是正确的作法,把这种方式留给零售商吧.

  说得没错.请准备一份更详细的提案,然后我会把它推销给高阶主管.

  太好了.我们马上准备.

  英语知识点详解:

  take account of something;take something into account: to consider particular facts, circumstances, etc. when making a decision about something 考虑到;顾及

  The company takes account of environmental issues wherever possible. 只要有可能,这家公司总是尽量考虑到环境问题.

  Coursework is taken into account as well as exam results. 除考试结果外,课程作业也要计入成绩.

  The defendant asked for a number of other offences to be taken into account. 被告要求考虑其他一些罪行.

  Project: to present somebody/something/yourself to other people in a particular way, especially one that gives a good impression 展现;表现;确立(好印象) VN ~ (yourself)

  They sought advice on how to project a more positive image of their company. 他们就如何加强树立公司的形象征询意见.

  She projects an air of calm self-confidence. 她表现出镇定自若的神态.

  He projected himself as a man worth listening to. 他装成很有见地的样子.

  Brand recognition: 品牌认同,品牌认知,品牌识别

  Will there be any direct mail?

  'direct mail'就是"直接邮寄的广告"的意思. Advertisements that are sent to people through the post/mail.

  Please prepare a more detailed proposal, and then I'll pitch it to the higher-ups.

  Pitch: to try to persuade somebody to buy something, to give you something or to make a business deal with you 推销;争取支持(或生意等) ~ (for sth)

  Representatives went to Japan to pitch the company's newest products. 销售代表前往日本推销本公司的最新产品.

  We were pitching against a much larger company for the contract. 我们在与一家比我们大得多的公司竞争这项合同.

  'higher-up'就是上级,大人物的意思. A higher-up is an important person who has a lot of authority and influence.