年度工作总结框架

时间：2023-04-26 04:40:53 工作总结我要投稿

年度工作总结框架

今年BR不需要我主力执笔了，欣喜之余不免有些惆怅，但想想去年加班写BR的样子，倒也庆幸的感觉多点。

框架搭建如下：整体

年度工作总结框架

1.生意情况(Business)

How the business progressed in 08/09 vs.07/08.Must include key metrics(NOS/DOPAT/Volume/Value Share)

Landscape change driven by company/competitor launches

生意变化的主要原因

Key drivers that have helped drive/hurt business.Equity/Creative/Media 2.战略

战略的选择：How the category has made progress on Where to play and How to win

对将来的计划有什么意义

Should include perspective on key challenges/help needed to further expanding where to play/or strengthening how to win 3.建立品牌

Equities(CBI/CVI,top equities),penetration(increase in trial),%NOS with winning propositions(WPI)and marketing ROI(MSA%NOS)

下年度重点

Accelerate value&penetration growth Driving equity Improving MSA ROI

项目：

1.成绩：

%initiatives on or above booklet NOS&NPV per initiative

%NPV from CI,progress on NPV 2.评估

细化，针对brand building 3.有效的方面

4.无效的方面

5.长期的思考和影响

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